Looking for a done-for-you communications plan that’s more than a basic template?
The Communications Plan Toolkit (External) from Naya Communications, LLC is a complete external strategy system designed for organizations ready to elevate how they communicate with the world.
 
Built for communications directors, marketing teams, and executives, this toolkit turns public messaging into measurable impact — helping you plan campaigns, manage media, and protect your reputation with confidence.
 
💡 Why this Communications Plan Toolkit is right for you
Because modern communications demand more than press releases. This toolkit gives you the structure, strategy, and tools to: Build brand visibility and credibility through consistent storytelling. Align your communications plan with business growth and reputation goals. Manage media relations and press outreach like a professional consultant. Anticipate and mitigate risks with proven frameworks. Measure and report communication performance with clarity.
 
📘 What’s Inside 
Core Communications Strategies 
Executive Summary – Define purpose, audiences, and key outcomes. Company Overview / Context – Align communications with mission and values.
Strategic KPIs – Measure visibility, engagement, and reputation.
Situational Analysis (Lite + Advanced) – Audit current strengths, opportunities, and brand position.
Strategic Objectives – Link communications directly to business outcomes.
Key Messages & Talking Points – Develop core narratives and proof points.
Stakeholder & Audience Mapping – Identify influencers and high-impact audiences. Channels & PESO Model Overview – Integrate paid, earned, shared, and owned strategies. Measurement & Evaluation – Review performance and adapt effectively.
 
Advanced Communications Toolkit 
PESTEL Analysis – Evaluate macro-environment factors shaping reputation. SWOT with Prioritization – Identify what to leverage, fix, and monitor.
Media Strategy & Press Plan – Plan pitches, editorial calendars, and coverage goals. Pitch Readiness Checklist – Audit story strength, visuals, and messaging.
Risk Assessment & Mitigation – Identify potential reputational vulnerabilities.
Crisis Communication Addendum – Templates and escalation protocols for urgent response.
Roles & RACI Chart – Clarify accountability and approvals.
Budget & Resourcing Overview – Plan campaigns and manage creative/vendor costs. KPI Dashboard Template – Visual tracker for campaign and visibility metrics.
 
🧩 Who It’s For Perfect for: 
Communications, PR, and marketing leaders
Government or nonprofit communications offices
Brand, visibility, and reputation managers
Consulting firms building client-ready strategy systems
 
Whether you lead a small communications team or manage global visibility, this toolkit helps you deliver agency-level planning and reporting — without outsourcing.
 
📈 Key Outcomes 
Increased brand visibility and media recognition
Unified external message across platforms
Stronger reputation management and preparedness
Clear alignment between communication and business strategy
Measurable impact through KPIs and dashboards
 
💬 What Makes It Different 
This isn’t a generic comms template — it’s a complete enterprise system. Developed from frameworks used in senior-level consulting engagements, the Advanced External Communications Toolkit gives you the clarity and confidence of a full communications department in one ready-to-customize package.
 
🔧 How It Works 
Download instantly after purchase.
Customize the editable sections with your organization’s mission, KPIs, and audiences.
Use the built-in analysis tools to assess your environment and positioning.
Implement and track campaigns using the included dashboards and grids.
 
💼 What You Get 
Editable Word 18 professional sections covering strategy, analytics, and execution
PESO model templates, press plan, and media checklist
KPI dashboard + budget planner
Usage license for one organization
 
💰 License & Usage Licensed for internal organizational use only.
For multi-organization, agency, or consulting licenses, contact info@nayacommunications.com.
© 2025 Naya Communications, LLC | All Rights Reserved.
 
This toolkit gives you everything a senior communications consultant would provide — without the $10,000+ consulting fee. Perfect for nonprofits, corporations, government agencies, and growing businesses that want a professional communications plan that is ready to use.